Presented by

EUROLINK - House of Europe, Bucharest-Romania

Member of the International Federation of Europe Houses (FIME)

in association with

Confédération Européenne des Relations Publiques (CERP)
(European Public Relations Confederation)

          and

Achelis & Partner Public Relations, Munich/Bucharest

10.30   Welcome coffee

11.00   Opening of the Seminar

• Self-introduction of trainers and participants

• Presentation of the program

11.30   Talking about Public Relations

• PR - Advertising - Propaganda

• Target audiences

• The PR-protagonists: Companies, Institutions, Organisations, Government, Administration

• The tools of Public Relations

12.00   Public Relations begins at home

• Practical aspects of Internal Relations (case studies)

12.45   Questions & answers

open discussion, including participant’s personnel experiences in Public Relations

13.15   Working Lunch

• Guest speaker: Rodica Moisescu, President of the Romanian Public Relations Association (ARP)

14.15   Presentation of the tasks for working group

session I - Internal Relations

• Group 1: Preparation of an internal information campaign

• Group 2: Preparation of a "one-voice-policy"-manual

• Group 3: Preparation of an internal newsletter

14.30   Working group session I

15.45   Presentation and discussion of the results

16.15   Coffee break

16.45   Prof. Sever Avram: Talking about Lobbying

• Creating a campaign of Advocacy and Lobbying in Romania

17.30  Quality - The fundament of successful Public Relations

Using the Minimum Quality standards of the IQPR in the daily business

• Evaluating the PR-process

18.30   Preparation of a statement in front of a camera

18.45   Presentation training

20.00   End of the first day

20.30   Dinner

22.00   Informal get together, nightcap

 

Saturday, 24 November 2001

9.00   Public Relations and Image

• The basis of a crisis protection

• Creating and cultivating images

• A crisis - what is it?

• How a crisis comes into being? (Case studies)

9.45  Corneliu Cojocaru: How to manage a crisis?

• Case study of Banca Comerciala Romana

10.30   Coffee break

11.00   Presentation of the tasks for working group

session II - Preparation of a draft for a PR campaign

• Group 1: A crisis situation

• Group 2: Foreign investors should be found

• Group 3: Expansion of the company’s activities

11.15   Working group session II

12.30   Presentation and discussion of the results

13.00   e-PR: The future of the profession?

• Practical aspects and the use of the Internet

• Online-PR

13.30   Questions & answers, evaluation of the seminar

14.00   Farewell Lunch

Afternoon     Open for individual questions and consultations

 

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Important details

Objective

To develop professional communication skills for national and international PR situations involving professional presentations.

Trainers

Thomas Achelis,

• General Manager Achelis&Partner Public Relations, Munich/Bucharest
• President of CERP, the European Public Relations Confederation
• Director of IQPR, The International Institute for Quality in Public Relations
• Part time lecturer at the University of Munich

Prof. Sever Avram,

• International Senior Consultant
• Executive President EUROLINK - House of Europe, Bucharest

Corneliu Cojocaru,

• Spokesperson and Director of Communication & PR of the Romanian Commercial Bank (since 1997)
• Award of Excellence in Financial Communication in 1999, awarded by "Piata Financiara" monthly newspaper
• Member of the Romanian Association in Marketing
• Former journalist, guest lecturer at the Journalism Independent Centre

Presentations

EUROLINK - House of Europe

The House of Europe in Bucharest, Representative Office of the International Federation of Europe Houses (FIME) in Romania, was established in March 1997, thanks to an initiative of some leading Romanian specialists, intellectuals, businessmen, journalists and students. Its main goal is to deepen and to promote the European Idea and the aspirations of a United Europe. In this context, the House of Europe provides to Bucharest an independent public arena for debates concerning the majors issues of the European unification, and of the EU enlargement.

The House of Europe provides all levels of educational programmes, professional training & highly qualified consultance, and launches information, promotions, advocacy and lobby campaigns dedicated to the acceleration of the EU enlargement process.

CERP

CERP the European Public Relations Confederation (Confédération Européenne des Relations Publiques) is the umbrella organisation of more than 20 national and professional PR associations in Europe, which represents about 20.000 PR practitioners, consultants, in-house- specialists, teachers, researchers, and students.

The main objective is to represent the European PR profession and to establish contacts, exchanges, and co-operative links between the PR associations and their members worldwide. CERP president is Thomas Achelis.

About Achelis & Partner

As a Full-Service-PR-Agency, Achelis & Partner realise all activities in public relations, media relations, public affairs, editing and training. The main office is situated in Munich, and a local office in Bucharest, Romania. In more than 20 years we have gained experience in the financial, car/automotive/road safety and the tourism market. The philosophy of our agency is to be a partner for our client and to co-operate with him like an in-house-department.

 

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Senior staff/employees in PR/communication Departments, Account Managers, those responsible for media relations, spokespersons of small and medium size companies (SME) and other senior practitioners working in national and international public relations area.

List of participants